STRATEGIC MARKETING LEADERSHIP.
EXECUTIVE-LEVEL EXPERTISE.
Architects design the blueprints for custom-design build projects that bring a client’s vision to life.
Similarly, Markitect Consulting is the architect that designs customized blueprints for success in the form of comprehensive marketing and branding strategies that drive growth and produce results.
I work with business owners and leadership teams who are tired of wasting money on marketing initiatives that do not work.
What are you building? Let’s work together.
Allow me to draw up the plans to construct your vision for success.
MARKETING STRATEGIES THAT DRIVE RESULTS
Your Marketing Partner
Part-Time CMO - Full-Time Results
You don’t need another agency.
You need a strategic partner with a proven track record of success in the C Suite….a Fractional CMO who can clarify strategy, align execution, and drive sustainable growth.
Leverage 25+ years of B2B and B2C corporate marketing experience for a “fraction” of the cost and commitment of a full-time hire.
My Specialty? RESULTS
Charlotte Haire, Founder/CMO
25+ Year Corporate Marketing Executive
Strategic Consulting Services
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Ideal for: Business owners and leadership teams seeking clarity before deeper engagement.
This is a paid diagnostic designed to identify what’s working and what isn’t in order to develop the best plan to action.
Includes:
Pre-engagement marketing and business assessment
Review of current positioning, messaging, martech / infracture, funnel, tactics, and channels
90-minute executive working session
Written strategic summary with clear priorities and recommended next steps
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Ideal for: Companies navigating growth, repositioning, or stalled momentum.
Market and audience clarity
Positioning and value proposition refinement
Messaging architecture
Channel prioritization
90–180 day execution roadmap
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Ideal For: New product or service launch
Includes:
Comprehensive commercialization strategy
Sales & Marketing playbook
Product & audience messaging strategy
Launch plan
Execution roadmap
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Ideal for: Companies who want senior marketing leadership without hiring full-time.
I step in as your Fractional CMO, providing strategic oversight, guidance, and accountability across all marketing efforts.
Typical scope includes:
Marketing strategy and prioritization
Positioning and messaging leadership
Oversight of agencies, vendors, or internal teams
Budget allocation and ROI focus
Executive decision support
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Ideal for: Companies with activity—but not alignment.
Diagnosis of current gaps
Strategic realignment
Team and agency direction
Audit CRM/communication infrastructure
Channel prioritization
KPI and measurement framework
Lead generation management process
MEET THE FOUNDER
Fractional CMO/Marketing Consultant
Hey! I’m Charlotte. I’m a seasoned marketing executive with 25+ years of strategic B2B and B2C experience across multiple industries. I have successfully built 5 corporate marketing departments from scratch and led cross functional project teams to launch numerous GTM and branding campaigns for a diverse range of clients. Marketing is my passion.
My expertise was built on years of experience serving as a leader in corporate marketing departments at the following Fortune 500 companies:
⟡ AT&T/BellSouth
⟡ GE Capital
⟡ American Cancer Society
⟡ Rheem
⟡ Trane Technologies
⟡ Ingersoll Rand
From large corporations with billion dollar product portfolios to small business start up clients with small budgets, I’ve developed effective strategic marketing plans for companies of all sizes. Your success is my success.
Bring Your Vision To Life
Looking for a marketing expert who can deliver exceptional results and take your brand to the next level?
Let's Talk Strategy