STRATEGIC MARKETING LEADERSHIP.

EXECUTIVE-LEVEL EXPERTISE.

Architects design the blueprints for custom-design build projects that bring a client’s vision to life.

Similarly, Markitect Consulting is the architect that designs customized blueprints for success in the form of comprehensive marketing and branding strategies that drive growth and produce results.

I work with business owners and leadership teams who are tired of wasting money on marketing initiatives that do not work.

What are you building? Let’s work together.

Allow me to draw up the plans to construct your vision for success.

MARKETING STRATEGIES THAT DRIVE RESULTS

Your Marketing Partner

Part-Time CMO - Full-Time Results

You don’t need another agency.

You need a strategic partner with a proven track record of success in the C Suite….a Fractional CMO who can clarify strategy, align execution, and drive sustainable growth.

Leverage 25+ years of B2B and B2C corporate marketing experience for a “fraction” of the cost and commitment of a full-time hire.

My Specialty? RESULTS  

Charlotte Haire, Founder/CMO

25+ Year Corporate Marketing Executive

Schedule A Consultation

Strategic Consulting Services

  • Ideal for: Business owners and leadership teams seeking clarity before deeper engagement.

    This is a paid diagnostic designed to identify what’s working and what isn’t in order to develop the best plan of action.

    Includes:

    • Pre-engagement marketing and business assessment

    • Review of current positioning, messaging, martech / infracture, funnel, SEO/GEO audit, tactics, and channels

    • 90-minute executive working session

    • Written strategic summary with clear priorities and recommended next steps

  • Ideal for: Companies navigating growth, repositioning, or stalled momentum.

    • Market and audience clarity

    • Positioning and value proposition refinement

    • Messaging architecture

    • Channel prioritization

    • 90–180 day execution roadmap

  • Ideal For: New product or service launch

    Includes:

    • Comprehensive commercialization strategy

    • Sales & Marketing playbook

    • Product & audience messaging strategy

    • Launch plan

    • Execution roadmap

  • Ideal for: Companies who want senior marketing leadership without hiring full-time.

    I step in as your Fractional CMO, providing strategic oversight, guidance, and accountability across all marketing efforts.

    Typical scope includes:

    • Marketing strategy and prioritization

    • Positioning and messaging leadership

    • Oversight of agencies, vendors, or internal teams

    • Budget allocation and ROI focus

    • Executive decision support

  • Ideal for: Companies with activity—but not alignment.

    • Diagnosis of current gaps

    • Strategic realignment

    • Team and agency direction

    • Audit CRM/communication infrastructure

    • Channel prioritization

    • KPI and measurement framework

    • Lead generation management process

How We Work

MEET THE FOUNDER

Fractional CMO/Marketing Consultant

Hey! I’m Charlotte. I’m a seasoned marketing executive with 25+ years of strategic B2B and B2C experience across multiple industries. I have successfully built 5 corporate marketing departments from scratch and led cross functional project teams to launch numerous GTM and branding campaigns for a diverse range of clients. Marketing is my passion.

My expertise was built on years of experience serving as a leader in corporate marketing departments at the following Fortune 500 companies:

⟡ AT&T/BellSouth
⟡ GE Capital
⟡ American Cancer Society

⟡ Rheem
⟡ Trane Technologies
⟡ Ingersoll Rand

From large corporations with billion dollar product portfolios to small business start up clients with small budgets, I’ve developed effective strategic marketing plans for companies of all sizes. Your success is my success.

More About Markitect Consulting

Bring Your Vision To Life

Looking for a marketing expert who can deliver exceptional results and take your brand to the next level?

Let's Talk Strategy

Contact Me